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Turning a Personal Story into a Scalable Coaching Business
From word-of-mouth to a fully automated coaching system.
May 13, 2025
When Anna Maria started her coaching journey, she had something no one else could offer: real, lived experience.
She had overcome psoriasis herself - and now helps others do the same.
But her business was stuck. No predictable lead flow, just word-of-mouth. No system, no scale.
That’s where we came in.
The Transformation:
→ Built a targeted Meta Ads campaign with her story at the core
→ Developed a Landing Page with a free whitepaper as lead magnet
→ Created a Value-Driven Email Sequence with personal video content
→ Automated the flow: From download → community → course → coaching call
No chasing. Just one clear path.
The Numbers?
Leads now cost just €6.32
13.6% conversion rate to premium coaching
Dozens of new course buyers per week
An engaged online community that drives organic momentum
All set up once, running daily on autopilot

What’s Next?
Anna no longer relies on luck or referrals.
She has a scalable system rooted in trust, authenticity - and strategy.
Next steps?
→ Expanding her video library
→ Scaling ad campaigns
→ Launching group coaching formats from inside her ecosystem
Her story is powerful. Now, her business is too.