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From Expensive Leads to Scalable Growth
How Carmen Wettig Cut Ad Costs by 96% – and Built a Thriving Coaching Community
Apr 18, 2025
Before working with us, Carmen was stuck in a cycle that many coaches know too well:
Running Meta Ads through a traditional agency setup. Pushing for cold call bookings. Paying €64 to €172 per lead - with very little to show for it. No real funnel. No system. Just hope.
But Carmen had a powerful mission: spreading holistic cancer care and mentoring other coaches through her signature program.
So we rebuilt everything from the ground up.
The Shift:
→ A compelling 5-page awareness PDF as an entry point
→ A high-converting In-Product Funnel focused on education, not pressure
→ Smart email automation leading to warm, qualified calls via Google Meet
→ Full integration into a membership platform for easy sales and delivery
The Result?
Lead costs down to just €2.51
Over 600+ members onboarded in less than 2 months
Fully automated backend – from lead to sale
Zero follow-up stress, zero wasted ad spend

What’s Next?
Unlike other setups she tried, this one scales.
We’re now helping Carmen double down:
Building a newsletter engine for nurture & upsell
Designing her course structure for long-term recurring income
Launching a webinar funnel - seamlessly plugged into her existing system
This is what happens when smart systems meet a strong mission.
Not just lower ad costs - real, sustainable growth.