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From Cold Calls to Inbound Leads
How Markus Radke Turned DVAG Sales Chaos into a Scalable System.
May 27, 2025
Markus Radke had two passions: finance and fitness.
As a partner at Deutsche Vermögensberatung (DVAG), he wanted to build a strong client base - but cold outreach, unqualified leads, and missing support from the DVAG system made it tough. It was all manual. No funnel. No structure. Just hustle.
The Game Plan:
We built a lead machine from scratch - something that works 24/7:
Meta Ads targeting young professionals and self-employed people interested in finance, funding, and long-term wealth building.
Lead Magnet: A high-value whitepaper (“How to get funded - fast”) as incentive.
Email Sequence with value-driven content, soft pitches, and strong call scheduling nudges.
CRM setup to track every lead, nurture them, and never lose touch again.
Online Academy for onboarding new team members - freeing up Markus' time and creating consistency in training.
The Results:
Qualified leads now at just €8.32
No more chaos - every contact gets tracked and followed up.
Time saved = focus shifted to actual conversations and growth.
His supplement brand Mr. Bull was smoothly integrated as a cross-sell within his ecosystem.
What’s next?
Markus is doubling down. He’s hiring. Scaling the system. And turning his pipeline into a full ecosystem - finance meets fitness, all powered by automation.